Côte
Create an elevated swimwear brand rooted in coastal living, conscious design, and effortless confidence.
Côte is a conceptual swimwear brand built around the idea of feeling good, both in what you wear and in what you wear it for. The identity balances understated luxury with a relaxed coastal sensibility, creating a visual world that feels thoughtful, approachable, and quietly refined. A navy, sage green, and beige palette draws from coastal landscapes, while Canela and Inter Light create an editorial contrast between timeless and modern. A subtle wave accent over the “ô” adds a distinctive detail and reinforces the brand's connection to the coast. The visual direction extends into bright, airy photography with natural light, serene environments, and relaxed movement. Editorial moments of fruit, florals, stretching, and time by the water build a world around the collection that feels calm, optimistic, and lived-in. The result is a restrained visual system that brings together sustainability, coastal ease, and the feeling of being comfortable in your own skin. Note: This is a conceptual brand created for portfolio purposes.
Côte is a conceptual swimwear brand built around the idea of feeling good, both in what you wear and in what you wear it for. The identity balances understated luxury with a relaxed coastal sensibility, creating a visual world that feels thoughtful, approachable, and quietly refined. A navy, sage green, and beige palette draws from coastal landscapes, while Canela and Inter Light create an editorial contrast between timeless and modern. A subtle wave accent over the “ô” adds a distinctive detail and reinforces the brand's connection to the coast. The visual direction extends into bright, airy photography with natural light, serene environments, and relaxed movement. Editorial moments of fruit, florals, stretching, and time by the water build a world around the collection that feels calm, optimistic, and lived-in. The result is a restrained visual system that brings together sustainability, coastal ease, and the feeling of being comfortable in your own skin. Note: This is a conceptual brand created for portfolio purposes.
Deliverables
Brand Identity Art Direction Photography Direction Website Design Email Design Digital Campaign Packaging
Services
Art Direction Brand Identity Digital Design
Context
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