Côte
Create an elevated swimwear brand rooted in coastal living, conscious design, and effortless confidence.
Côte is a conceptual swimwear brand built around the idea of feeling good, both in what you wear and in what you wear it for. The identity balances understated luxury with a relaxed coastal sensibility, creating a visual world that feels thoughtful, approachable, and quietly refined. The visual identity draws from the natural palette of coastal landscapes, pairing navy, sage green, and beige with an editorial typographic system. Canela and Inter Light create a contrast between timeless and contemporary, while a subtle wave accent over the “ô” adds a distinctive detail and reinforces the brand’s connection to the coast. I developed the visual direction around bright, airy photography, using natural light, serene environments, and relaxed movement to establish a sense of ease. Editorial moments such as fruit, florals, stretching, and time by the water extend the world beyond the product, creating a brand that feels calm, optimistic, and natural. The result is a restrained visual system that brings together sustainability, coastal ease, and a sense of confidence and comfort. Conceptual brand created for portfolio purposes.
Côte is a conceptual swimwear brand built around the idea of feeling good, both in what you wear and in what you wear it for. The identity balances understated luxury with a relaxed coastal sensibility, creating a visual world that feels thoughtful, approachable, and quietly refined. The visual identity draws from the natural palette of coastal landscapes, pairing navy, sage green, and beige with an editorial typographic system. Canela and Inter Light create a contrast between timeless and contemporary, while a subtle wave accent over the “ô” adds a distinctive detail and reinforces the brand’s connection to the coast. I developed the visual direction around bright, airy photography, using natural light, serene environments, and relaxed movement to establish a sense of ease. Editorial moments such as fruit, florals, stretching, and time by the water extend the world beyond the product, creating a brand that feels calm, optimistic, and natural. The result is a restrained visual system that brings together sustainability, coastal ease, and a sense of confidence and comfort. Conceptual brand created for portfolio purposes.
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Brand Identity Art Direction Photography Direction Website Design Email Design Digital Campaign Packaging
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Art Direction Brand Identity Digital Design
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