AS A FREELANCER, I WORKED ON THE DESIGN AND MARKETING FOR A JEWELRY BRAND, CREATING COHESIVE VISUAL ASSETS ACROSS PRINT, DIGITAL, AND CAMPAIGN TOUCHPOINTS. FROM IN-STORE POSTERS AND SOCIAL CONTENT TO EMAIL CAMPAIGNS AND PROMOTIONAL MATERIALS, EACH PIECE WAS DESIGNED TO REINFORCE A CONSISTENT LUXURY AESTHETIC. THIS UNIFIED APPROACH HELPED STRENGTHEN BRAND RECOGNITION, INCREASE ENGAGEMENT, AND BRING GREATER VISIBILITY TO THE CRAFTSMANSHIP BEHIND EACH COLLECTION.
Client
Laskers
DELIVERABLES
creative & campaign direction digital design email marketing social media strategy paid media (meta & google ads) photoshoot direction marketing collateral website design
Role
Designer & Director
