As Brand Director, I led a full rebrand exploration for Mason Easy-Pay, a footwear and apparel brand. The goal was to modernize its look and feel while staying true to its approachable roots. I explored a range of visual directions, some trend-forward, others more classic, along with a variety of ad and catalog cover concepts that tested different tones, photography styles, and messaging. While the rebrand wasn’t finalized, the creative work helped define a new visual voice and set the stage for future brand evolution.
Client
Mason Companies Inc.
DELIVERABLES
Brand Identity Cover/Photography Direction
Role
Art Director
