led a rebrand exploration for mason easy-pay, a footwear and apparel brand, focused on modernizing its visual identity while honoring its approachable roots. the work included a range of creative directions and campaign concepts testing tone, photography, and messaging. while not fully implemented, the exploration helped shape a clearer visual direction for the brand’s future evolution.
Client
Mason Companies Inc.
DELIVERABLES
rebrand exploration creative direction visual identity development brand strategy campaign concepts art direction photography direction visual storytelling messaging direction creative concepts brand evolution strategy
Role
art director & designer
