RETAIL PHOTOGRAPHY & DESIGN

Designed and directed creative projects for various retail brands, ensuring all work adhered to their established brand guidelines. Collaborating with marketing, merchandising, photography, and design teams, I translated each brand’s vision into engaging visuals across multiple channels, including home merchandise, footwear, and apparel. From presenting creative concepts to executing final designs, I maintained consistency and alignment with the brand’s identity while elevating their visual storytelling. This process involved guiding photo shoots, designing hero images for websites and ad campaigns, and ensuring the final deliverables captured the essence of each brand’s unique style.