directed and designed creative projects for retail brands across home, footwear, and apparel, ensuring all work aligned with established brand guidelines. working closely with marketing, merchandising, photography, and design teams, i translated brand strategy into cohesive visual systems across digital and campaign touchpoints. this included concept development, photo direction, and execution of hero imagery for web and advertising, all while maintaining consistency and elevating brand storytelling.
Client
Mason Companies Inc.
DELIVERABLES
creative direction campaign design concept development brand design photo direction art direction hero imagery web design advertising creative visual systems brand guidelines
Role
Art Director & Designer
